Mistakes made can be our greatest teacher, so the best startup advice comes from the first-hand knowledge of what not to do. We spoke to some business owners who shared their hard-earned experience and the insight they gained from their own lapses in judgment.
If you’re looking to get your business off the ground, consider these following pitfalls.
The 10 What Not To Do’s When Starting Your New Business
#1: Not Anticipating Your Customers’ Potential Needs
If you decided to open up a cake business, did you even consider that a good number of your future customers will also need to have the goods delivered to them as well?
Many businesses entail additional needs aside from their core product or service. If you can’t provide this yourself, coordinate with a third party to make your respective services a seamless package for your clients.
Taking the time to plan ahead will add to customer satisfaction and avoid headaches before they happen.
#2: Jumping The Gun
Although skimping on the essentials (e.g. a reliable computer) is a no-no, it’s dangerous to squander all of your resources at once. Allow yourself enough time to make the inevitable mistakes that will help you refine your business plan.
Give your business time to evolve organically and hold off on spending too much capital in the beginning. In the long run, you’ll need the financial leverage to make the necessary adjustments after you’ve experienced the hands-on feel of your business.
#3: Not Having A Unique Selling Point
Surprisingly, an alarming number of new business owners ignore this piece of startup advice. Everything starts with a vague idea, but you won’t get far if you haven’t refined exactly what you want your business to do.
To help you with this, think of the top three problems that your product or service solves. Being very specific about these fundamental goals adds clarity to your business goals and focuses your limited resources in the right direction.
4. Starting Without An Online Presence
This one here could be the #1 mistake moving forward in the future of business. Nearly every company out there nowadays have some sort of an online presence whether it be a Facebook page, Twitter account, website or domain name & e-mail. If you have none of the before mentioned then you have made it incredibly hard to be found by the rest of the world.
We are in the age of silicon business, where most people shop online, google for company contacts and e-mail instead of picking up the phone. If you have not even considered being part of the online world, you will be left behind as most competition understands that the eye balls have shifted from hard copy Yellow Pages to search engines and mobile internet access.
Even if you have drummed up enough interest in your startup, you also need to be prepared when word gets around and people beyond your network start looking you up online.
#5: Relying On One Client
In a perfect world, every customer you acquire will remain loyal to the end, but everyone knows how fickle-minded they can be.
Are you prepared when your “cash cow” suddenly leaves you for greener pastures? Try to keep your eyes open for other clients who can bring in solid business.
#6: Believing The Flexible Hours Myth
When your business already has some considerable momentum going and you’ve gone past the growing pains, you’ll eventually be able to work less hours.
When you’re still starting out however, this really isn’t an option just yet. Remember, the amount of time you invest in your startup is just as valuable as the monetary capital needed to make the business grow.
The reality is that you’ll probably need to put in longer hours than your employees in the beginning. Until things have settled down a bit, you may want to hold off on your dreams of working four days a week.
#7: Being A Control Freak
Learn the importance of delegation. Although we said that you need to put in the hours to make your business grow, that doesn’t mean you should do all the work. In many ways, you need to see things from an eagle-eye perspective and appropriate the right staff to make whole machinery work.
Furthermore, don’t hog the decision-making process to yourself. Get your staff involved and collaborate ideas. Like they say, there’s more than one way to skin a cat.
#8: Ignoring Your Customers
What kills most business startups is simple ignorance of consumer feedback. Bear in mind that one of the most basic goals of any business is to help your customers achieve their dream scenario.
So, it’s important to consider these questions: is my company moving towards or away from this goal? Am I asking my customers for feedback so I can improve potential parts of my business and am I engaging with the public to find out their needs and how we can best supply them with our service.
Setting up a system that helps you answer these question from time to time is the closest thing to having a crystal ball that will help you see a bright and potentially strong future.
#9: Not Having Enough Nerve
More than a few owners have claimed that the best way to build a startup is by using other people’s money and none of their own.
This startup advice might be too extreme for you, but you can apply this in a more realistic way. For instance, your web programmer cousin could build your website for free; maybe your best friend who happens to be a lawyer will be happy to lend a hand with the legal paperwork.
Don’t be afraid to pull some strings or call in some favors. Chances are, your family and friends will be more than happy to offer their support – and it doesn’t always have to be the monetary kind. But you’ll never know if you don’t ask!
10. Not Knowing Your Market
Who exactly are you targeting? Tech-savvy computer users? Other business owners interested in results and not data? Web-challenged homeowners who need your caring guidance?
Zeroing in on your niche is a must because your marketing and all other business operations will depend on this key aspect. By having a crystal-clear idea of who you’re selling to, you can further sharpen your unique selling point (see # 3) and give your customers what they want.
Every business owner wants to be their own boss, so heeding sensible startup advice will help you enjoy the benefits of entrepreneurship and avoid the typical mistakes that will slow you down.
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